AUSTIN MUSIC AWARDS 2020
SOCIAL CAMPAIGN + STAGE DESIGN
- CREATIVE DIRECTION
- PRODUCTION DESIGN
- SOCIAL MEDIA
- ORIGINAL CONTENT
- MOTION GRAPHICS
New leadership wanted to turn the Austin Music Awards into a party again after years of the white tablecloth gala format.
We created a social campaign that reflects and celebrates the current music scene. We wanted to start new traditions that would carry over for years to come.
Phase One, Promoting the Music Poll
First, we commissioned our show poster from Billie Buck, the 2019 winner of Best Poster Artist. We created assets for the nominees to push out organically via social channels promoting the music poll. Our street team covered nominee’s shows with our custom branded Instagram filter via stories during free week generating thousands of views. We also created a suite of organic content to post reminding fans to vote in the poll.
Phase 2 Promoting the Show
We made a series of spots, cut-downs and gifs with our hosts Jackie Venson and Chris Cubas that ran as organic and paid ads to promote ticket sales. To pay homage to our longtime volunteers we created “VolunTuesday” content that ran every Tuesday and highlighted their favorite AMA moments of the past. Once we announced the lineup, we created animated poster art.
Phase 3 Stage Design + Production
We commissioned a local 3D printing collective, Printerror design, to create a new trophy. Based on our poster art, we created free standing props and enlisted the help of local interactive media badass Psychojelly to projection map motion graphics on top of the props and on our center screen.
We sold out the venue and gave attendees a visual feast while almost doubling our social following and engagement